About the Brand
Black Shades is an emerging streetwear brand that offers limited edition clothing, including T-shirts, hoodies, and jumpsuits. Drawing inspiration from the Black Panther freedom movement and an 80s rockstar aesthetic, the brand specifically caters to people of color while promoting a culture of unity and empowerment. Black Shades stands out by valuing individuals for their unique qualities, regardless of skin tone. The brand's commitment to representation is evident in their use of a diverse range of models of color, reinforcing their message of inclusivity and celebration of diversity in the fashion industry.
Design Objective
The design objective for Black Shades was to create a visual identity that powerfully communicates the brand's values and aesthetic. The logo and graphics incorporate a striking color palette of black, gold, grey, and white, symbolizing strength, luxury, and unity. A black panther serves as the brand's mascot, paying homage to the historical Black Panther movement while also representing power and grace. The inclusion of a 4-pointed star symbol in the logo design adds a distinctive element that could represent guidance, aspiration, or the coming together of different perspectives. The overall design aims to blend the bold, revolutionary spirit of the Black Panthers with the edgy, charismatic appeal of 80s rock culture, creating a unique and impactful visual language for this empowering streetwear brand.
