THE BRIEF
Semper Silkies™ called for a brand identity that captures the spirit of their legendary shorts and the vibrant community they've fostered. As the official headquarters for these versatile, military-inspired garments, Semper Silkies needed a visual language that blends humor, camaraderie, and a touch of irreverence. My work for this client involved creating a logo and graphics that embody the cult status of silkies among service members, while appealing to a broader audience of comfort-seekers and fashion enthusiasts. The design elements I developed reflect the product's reputation for unmatched comfort and its ability to unite wearers in a shared experience of freedom and style.