ILLESTRAIDER Brand Kit

ILLESTRAIDER™ / Brand kit

Bold by design.
ILLESTRAIDER.

A home for the marks, colors, and details that make ILLESTRAIDER recognizable. For stories, features, and creative collaborations.

Brand kit preview — final logo artwork and downloads coming soon.

01 / The marks

Make your mark.

Light and dark versions for a clear presence on any background.

Wordmark · black

For light backgrounds.

Artwork placeholder · SVG / PNG coming soon

Wordmark · white

For dark backgrounds.

Artwork placeholder · SVG / PNG coming soon

Icon · black

For compact placements.

Artwork placeholder · SVG / PNG coming soon

Icon · white

For compact placements on dark backgrounds.

Artwork placeholder · SVG / PNG coming soon
02 / Small format

Recognizable everywhere.

A compact mark for social profiles and community spaces. Leave breathing room around the artwork so it works in square and circular crops.

IRIR

Dark avatar

Square artwork. Flexible crop.

Final avatar artwork coming soon
IRIR

Light avatar

A bright mark on a clean field.

Final avatar artwork coming soon
03 / Palette

Less noise.
More presence.

A proposed neutral foundation that gives the artwork room to speak.

Ink

#111111

White

#FFFFFF

Paper

#FAF9F6

Stone

#D7D6D2

Proposed page palette — confirm against final brand standards.

04 / Typography

Say it with confidence.

Headlines / bold sans serif
Made to
stand out.

Strong scale. Tight spacing. Short, direct statements.

Body / regular sans serif

Bold art.
Personal style.
Made to create.

Keep supporting copy clear, readable, and easy to scan.

Preview uses Arial / Helvetica. Final brand typefaces can be substituted.

05 / Usage

Keep it unmistakable.

Give the mark room.

Keep surrounding text and graphics clear of the logo. Use generous margins, especially at small sizes.

Keep the artwork intact.

Use the supplied final files. Preserve proportions; avoid stretching, rotating, outlining, or adding effects.

Choose clear contrast.

Use dark artwork on light backgrounds and light artwork on dark backgrounds. Avoid busy areas that compete with the mark.

Make the relationship clear.

Brand assets identify ILLESTRAIDER. Their use should not imply a partnership or endorsement without permission.