Shirt of the Month Club
About this service
A monthly apparel design subscription for brands that want fresh merchandise without the cost of a full-time designer. Receive custom graphics, collection concepts, and production-ready artwork developed specifically for your audience, helping you launch new products and grow your catalog month after month.
What You Get
Collection Theme Development
A clear creative direction that connects the products, visuals, and story behind the collection.
Production-Ready Artwork
Final files prepared for print, manufacturing, fulfillment, and product launch.
Collection Merchandising Strategy
Recommendations for apparel, accessories, supporting graphics, and future collection expansion.
Launch Strategy & Assets
Creative recommendations for presenting, promoting, and rolling out the collection.
Collection Development Process
Discovery
We define the audience, brand positioning, collection goals, product opportunities, references, and creative direction before development begins.
Concept Development
I build the collection theme, visual direction, and initial creative structure.
Design Production
Approved concepts are developed into polished graphics and production assets.
Final Delivery
You receive organized files, usage notes, and launch recommendations.
Featured Projects
Collections Over Merch
Most merchandise programs focus on individual products.
A logo on a shirt. A graphic on a hoodie. A sticker added as an afterthought.
I help creators, brands, and communities build apparel collections that function like brands. Every product is designed to support a larger theme, visual identity, and customer experience.
Whether it's a creator merchandise launch, a podcast apparel line, or a lifestyle brand collection, the goal is to create products people want to wear—not just products that happen to have a logo on them.
The result is a collection that feels connected, memorable, and built for long-term growth. Every collection is developed around the audience it serves, ensuring the products feel authentic to the community rather than generic merchandise.
Additional Creative Services
Need one specific design asset instead of a full collection? These individual services are available for brands, creators, apparel companies, and merch teams that need production-ready artwork without a full collection package.
