USA 1ST™ Brand Identity System

USA 1ST™ began as a logo design project and evolved into a complete visual identity system. Starting with the creation of the primary wordmark, the project expanded into the development of the proprietary 1STERS™ typeface, designed specifically to support the brand across apparel, merchandise, and promotional materials. The resulting identity combines patriotic symbolism, bold geometric forms, and custom typography into a cohesive visual language capable of scaling across an entire product ecosystem.