VALOR is a custom graphic system developed for Stinger Sports' BBCOR baseball bat lineup. The project centered on creating a bold, standalone wordmark for the VALOR model while integrating it seamlessly with the existing Stinger Sports brand identity.

Inspired by themes of strength, discipline, and patriotism, the design combines clean typography with a restrained red, white, and blue color palette to create a professional, high-performance appearance. The challenge was to produce graphics that would stand out on the field while remaining simple, readable, and compliant with manufacturing and certification requirements for competitive baseball equipment.

The final design balances visual impact with production practicality, resulting in a distinctive product graphic system that reinforces the bat's premium positioning and appeals to high school and collegiate athletes.

Commissioned by Thirty Three Digital to develop a collection of apparel graphics for Nomad Outdoor, an outdoor lifestyle and hunting brand. The goal was to create a cohesive line of merchandise inspired by Southern hunting culture, backroad adventures, truck-stop aesthetics, and heritage outdoor traditions.

Working closely with the agency and client direction, I created a series of graphics designed for apparel, headwear, and promotional products while maintaining consistency with the Nomad Outdoor brand identity.

JNGL Athletico is a combat sports lifestyle brand inspired by the mindset, discipline, and culture of Brazilian Jiu-Jitsu. For this project, I was commissioned to develop apparel graphics that could function as both training wear and lifestyle merchandise while remaining authentic to the brand's identity.

The challenge was creating designs that resonated with practitioners of grappling and martial arts without relying on generic fight-brand aesthetics. Each graphic was developed to balance strong typography, clear visual hierarchy, and athletic-inspired design elements that communicate dedication, resilience, and continuous self-improvement.

The final designs were applied across apparel products and incorporated into the brand's growing merchandise collection, helping establish a cohesive visual language that reflects the values of the JNGL Athletico community.