Nomad Outdoor Southern Wild apparel collection — slate blue graphic tee and trucker cap on a dark background

Branding

Southern Wild — Collection

Custom lettering and heritage-inspired graphics connect Nomad Outdoor’s tees and headwear into one collection, commissioned through Thirty Three Digital and developed across colorways, patches, and garment applications.

The collection / Typography

A collection connected by type.

The starting point was Nomad’s existing identity. Five related serif treatments explored how its letterforms could develop into a wider graphic language, giving individual designs their own character while keeping the collection connected.

Five custom Nomad serif alphabet studies — Original custom typography studies, retained from the collection presentation.

View the original typography introduction

Original typography presentation referencing the Nomad identity — Original presentation board: a collection unified through type.

01 / 10 PT Badge

An outdoor emblem.

Antler imagery and Nomad’s angular emblem come together in a circular badge. The Black and Moss tees show the same design in two garment colorways.

10 PT Badge Tee — Black. — Nomad Outdoor graphic by Ade Deen, commissioned through Thirty Three Digital — 10 PT Badge Tee — Black. View product ↗

10 PT Badge Tee — Moss. — Nomad Outdoor graphic by Ade Deen, commissioned through Thirty Three Digital — 10 PT Badge Tee — Moss. View product ↗

02 / General Store

From tee graphic to cap patch.

A framed Nomad wordmark draws on the feel of traditional store signage. The same graphic language carries from the larger tee print into a compact headwear patch, with the color variations grouped together.

General Store Tee — Moss. — Nomad Outdoor graphic by Ade Deen, commissioned through Thirty Three Digital — General Store Tee — Moss. View product ↗

General Store Tee — Dusty Orange. — Nomad Outdoor graphic by Ade Deen, commissioned through Thirty Three Digital — General Store Tee — Dusty Orange. View product ↗

General Store Trucker — Moss. — Nomad Outdoor graphic by Ade Deen, commissioned through Thirty Three Digital — General Store Trucker — Moss. View product ↗

General Store Trucker — Dark Shadow. — Nomad Outdoor graphic by Ade Deen, commissioned through Thirty Three Digital — General Store Trucker — Dark Shadow. View product ↗

03 / Southern Grit

A badge built for both.

Layered lettering, decorative edges, and a shield-like silhouette give Southern Grit its heritage character. The pocket tee and camo mesh trucker show how the design translates between a back print and a headwear patch.

Southern Grit Pocket Tee — Overland. — Nomad Outdoor graphic by Ade Deen, commissioned through Thirty Three Digital — Southern Grit Pocket Tee — Overland. View product ↗

Southern Grit Camo Mesh Trucker — Mossy Oak New Break-Up. — Nomad Outdoor graphic by Ade Deen, commissioned through Thirty Three Digital — Southern Grit Camo Mesh Trucker — Mossy Oak New Break-Up. View product ↗

04 / We Hunt These Woods

Let the lettering lead.

Bold, slanted lettering makes the message the main graphic. The Moss and White applications show the treatment across contrasting garment colors, while the original placement reference connects the design to the chest and back print areas.

We Hunt These Woods Tee — Moss. — Nomad Outdoor graphic by Ade Deen, commissioned through Thirty Three Digital — We Hunt These Woods Tee — Moss. View product ↗

We Hunt These Woods Tee — White. — Nomad Outdoor graphic by Ade Deen, commissioned through Thirty Three Digital — We Hunt These Woods Tee — White. View product ↗

Original We Hunt These Woods garment placement and color reference sheet — Original placement reference with green and white garment studies, print dimensions, and color callouts. Select to inspect the full-size sheet.

05 / Southern Heritage

Heritage lettering in the field.

Arched Nomad lettering gives this headwear treatment a straightforward heritage feel. The tonal embroidery sits directly on the Mossy Oak Bottomland crown, letting the lettering and camouflage work together.

Southern Heritage Trucker — Mossy Oak Bottomland. — Nomad Outdoor graphic by Ade Deen, commissioned through Thirty Three Digital — Southern Heritage Trucker — Mossy Oak Bottomland. View product ↗

06 / Fast Times

A faster take on the wordmark.

Slanted, outlined lettering gives the Nomad name a more energetic treatment. Orange and green details connect the embroidered graphic to the Silver Birch cap’s contrasting rope trim.

Fast Times Trucker — Silver Birch. — Nomad Outdoor graphic by Ade Deen, commissioned through Thirty Three Digital — Fast Times Trucker — Silver Birch. View product ↗

The collection / In use

Graphics beyond the presentation.

The original lifestyle collage brings the collection back into its outdoor setting, showing how the lettering and headwear treatments work together on finished products.

Nomad Outdoor lifestyle collage showing graphic tees and embroidered caps — Original collection lifestyle collage. Product and lifestyle photography courtesy of Nomad Outdoor.

Commissioning agency: Thirty Three Digital. End client: Nomad Outdoor. Apparel graphics created by Ade Deen / Illestraider.