Southern Wild — Collection
Custom lettering and heritage-inspired graphics connect Nomad Outdoor’s tees and headwear into one collection, commissioned through Thirty Three Digital and developed across colorways, patches, and garment applications.
- Client
Thirty Three DigitalCommissioning agency for Nomad Outdoor
- Services provided
- Logo Design
- Branding
- Typography
The collection / Typography
A collection connected by type.
The starting point was Nomad’s existing identity. Five related serif treatments explored how its letterforms could develop into a wider graphic language, giving individual designs their own character while keeping the collection connected.
View the original typography introduction
01 / 10 PT Badge
An outdoor emblem.
Antler imagery and Nomad’s angular emblem come together in a circular badge. The Black and Moss tees show the same design in two garment colorways.
02 / General Store
From tee graphic to cap patch.
A framed Nomad wordmark draws on the feel of traditional store signage. The same graphic language carries from the larger tee print into a compact headwear patch, with the color variations grouped together.
03 / Southern Grit
A badge built for both.
Layered lettering, decorative edges, and a shield-like silhouette give Southern Grit its heritage character. The pocket tee and camo mesh trucker show how the design translates between a back print and a headwear patch.
04 / We Hunt These Woods
Let the lettering lead.
Bold, slanted lettering makes the message the main graphic. The Moss and White applications show the treatment across contrasting garment colors, while the original placement reference connects the design to the chest and back print areas.
05 / Southern Heritage
Heritage lettering in the field.
Arched Nomad lettering gives this headwear treatment a straightforward heritage feel. The tonal embroidery sits directly on the Mossy Oak Bottomland crown, letting the lettering and camouflage work together.
06 / Fast Times
A faster take on the wordmark.
Slanted, outlined lettering gives the Nomad name a more energetic treatment. Orange and green details connect the embroidered graphic to the Silver Birch cap’s contrasting rope trim.
The collection / In use
Graphics beyond the presentation.
The original lifestyle collage brings the collection back into its outdoor setting, showing how the lettering and headwear treatments work together on finished products.
