MV Sport Creative — shark illustrations by Adetunji Deen Jr.
Archive · 2008–2009Illustration

MV Sport — Illustration & Apparel Graphics

Shark Bite

A detailed shark illustration and Solana Beach lettering form the central graphic. The garment application shows how the composition carries through to apparel.

Shark Bite — original shark illustration and Solana Beach lettering created by Ade Deen for MV Sport
Original artwork
Shark Bite — apparel application from Ade Deen's MV Sport archive
Garment application

Shark Crest

Shark imagery and crest typography come together as a single apparel graphic. Artwork and application are kept together so the scale and placement can be compared.

Shark Crest — artwork from Ade Deen's MV Sport archive
Original artwork
Shark Crest — apparel application from Ade Deen's MV Sport archive
Garment application

New York Burst

Destination lettering is the focus of this graphic. The paired garment view shows the relationship between the artwork’s proportions and the available print area.

New York Burst — artwork from Ade Deen's MV Sport archive
Original artwork
New York Burst — apparel application from Ade Deen's MV Sport archive
Garment application

Six Flags

Apparel graphics developed through MV Sport’s client programs. The artwork is shown beside its garment application to connect the graphic treatment with the finished presentation.

Six Flags — artwork from Ade Deen's MV Sport archive
Graphic artwork
Six Flags — apparel application from Ade Deen's MV Sport archive
Garment application

Girl Scout Tees

Graphic and typography treatments for tees developed through MV Sport’s programs. The paired views show the design in isolation and in its apparel context.

Girl Scout Tees — artwork from Ade Deen's MV Sport archive
Graphic artwork
Girl Scout Tees — apparel application from Ade Deen's MV Sport archive
Garment application

From artwork to production

Sizing and placement problems called for more than a finished graphic. I redrew garment flats to specification and updated tech packs to connect artwork scale, garment proportions, and print placement. This garment sheet shows the technical drawing work behind those decisions.

New Soft Styles — artwork from Ade Deen's MV Sport archive
Garment drawing sheet — select to inspect the source image

Hawaii Hula Girl — placement and specifications

The Hawaii Hula Girl work connects the graphic to garment placement and color options. These supporting views make the production information part of the project story, alongside the illustration.

Hawaii Hula Girl — artwork from Ade Deen's MV Sport archive
Hawaii Hula Girl — graphic and specifications
Hawaii Hula Girl — apparel application from Ade Deen's MV Sport archive
Supporting garment and placement view
Client
MV Sport
Duration
Sep 2008 - Sep 2009 · 1 yr 1 mo
Services provided
  • Illustration
  • Apparel Graphics
  • Typography
  • Garment Technical Drawings
  • Tech Packs

Illustration, apparel graphics, and garment technical drawings by Adetunji Deen Jr. / Ade Deen, created while employed at MV Sport. Featured brand names and marks belong to their respective owners.