1STERS™ Font is a custom display typeface created for the America 1sters collection. Built with bold, patriotic energy and a strong vintage-inspired character, the font was designed to give the brand’s graphics a unified visual identity across apparel, promotional artwork, and campaign materials.

1STERS™ Font is a custom display typeface created for the America 1sters collection. Built with bold, patriotic energy and a strong vintage-inspired character, the font was designed to give the brand’s graphics a unified visual identity across apparel, promotional artwork, and campaign materials.

USA 1ST™ began as a logo design project and evolved into a complete visual identity system. Starting with the creation of the primary wordmark, the project expanded into the development of the proprietary 1STERS™ typeface, designed specifically to support the brand across apparel, merchandise, and promotional materials. The resulting identity combines patriotic symbolism, bold geometric forms, and custom typography into a cohesive visual language capable of scaling across an entire product ecosystem.

What if financial skepticism became a brand?

Inspired by currency engraving, vintage banknotes, anti-establishment movements, and growing distrust of centralized institutions, the project was developed as a complete merchandise-driven identity system. Rather than promoting a specific political ideology or financial product, the brand focuses on the broader themes of self-reliance, individual responsibility, and questioning the systems that shape everyday life.

The visual identity draws heavily from historic currency design, incorporating intricate line work, engraved typography, official seals, and government-issued aesthetics. These familiar elements are then recontextualized to challenge the very institutions they traditionally represent.

The centerpiece logo and supporting graphics were designed to feel simultaneously authoritative and rebellious—appearing at first glance like official financial imagery before revealing a message of skepticism and independence.

Developed as an original intellectual property, Trust No Bank™ demonstrates the process of building a merchandise brand from concept to execution, including brand identity development, typography, visual systems, and product applications across apparel and accessories.

The result is a cohesive collection that turns financial commentary into wearable design while exploring the relationship between trust, money, and modern institutions.

Before focusing on merchandise, branding, and digital design, I spent years developing my illustration skills through traditional media. This collection showcases a selection of paintings, drawings, and mixed-media works that helped shape my understanding of composition, storytelling, color, and visual communication. While my current work is primarily digital, these pieces remain the foundation of my creative process.

Killer Mermaid™ is an original merchandise-driven fantasy brand inspired by the larger-than-life action cartoons of the 1980s and 1990s. Combining character design, storytelling, illustration, and product graphics, the project follows a battle-hardened mermaid and her loyal axolotl companion through an over-the-top world of mythic adventure, colorful villains, and heroic transformations.

Awaken the KAIJU is an anime-inspired merchandise graphic created around the concept of a human who dreams of becoming a Kaiju while exploring a world of dungeons, adventure, and transformation. Drawing inspiration from Japanese light novels and fantasy anime, the project transforms an intentionally long narrative title into a bold, logo-style composition designed for apparel.

The challenge was to balance readability with visual energy while capturing the playful storytelling found in modern isekai series. Custom typography, integrated Kaiju imagery, and fantasy-themed visual elements were combined into a cohesive design that communicates adventure, humor, and larger-than-life action. The composition was developed to create strong shelf appeal on apparel while remaining versatile enough for screen printing and merchandise production.

The final result blends expressive typography and illustration into a memorable merchandise graphic that feels equally at home on a fantasy novel cover, anime promotional artwork, or premium apparel collection.

VALOR is a custom graphic system developed for Stinger Sports' BBCOR baseball bat lineup. The project centered on creating a bold, standalone wordmark for the VALOR model while integrating it seamlessly with the existing Stinger Sports brand identity.

Inspired by themes of strength, discipline, and patriotism, the design combines clean typography with a restrained red, white, and blue color palette to create a professional, high-performance appearance. The challenge was to produce graphics that would stand out on the field while remaining simple, readable, and compliant with manufacturing and certification requirements for competitive baseball equipment.

The final design balances visual impact with production practicality, resulting in a distinctive product graphic system that reinforces the bat's premium positioning and appeals to high school and collegiate athletes.

ALLJACC is an independent designer handbag brand built around the philosophy of a "Thought Full Life"—creating thoughtfully designed products that blend beauty, practicality, and everyday comfort. The visual identity was developed to reflect the brand's minimalist aesthetic while communicating a sense of sophistication, craftsmanship, and timeless design.

The logo system was designed with versatility and longevity in mind, using a clean typographic approach that complements the brand's focus on classic silhouettes and carefully considered details. Inspired by modern luxury and contemporary lifestyle brands, the identity balances simplicity with distinctiveness, allowing the products and designer-created artwork to remain the focal point of the customer experience.

The final identity serves as the foundation for ALLJACC's packaging, website, social media presence, and product branding, helping establish a cohesive and recognizable visual language across every customer touchpoint.

JNGL Athletico is a combat sports lifestyle brand inspired by the mindset, discipline, and culture of Brazilian Jiu-Jitsu. For this project, I was commissioned to develop apparel graphics that could function as both training wear and lifestyle merchandise while remaining authentic to the brand's identity.

The challenge was creating designs that resonated with practitioners of grappling and martial arts without relying on generic fight-brand aesthetics. Each graphic was developed to balance strong typography, clear visual hierarchy, and athletic-inspired design elements that communicate dedication, resilience, and continuous self-improvement.

The final designs were applied across apparel products and incorporated into the brand's growing merchandise collection, helping establish a cohesive visual language that reflects the values of the JNGL Athletico community.

Commissioned by Thirty Three Digital to develop a collection of apparel graphics for Nomad Outdoor, an outdoor lifestyle and hunting brand. The goal was to create a cohesive line of merchandise inspired by Southern hunting culture, backroad adventures, truck-stop aesthetics, and heritage outdoor traditions.

Working closely with the agency and client direction, I created a series of graphics designed for apparel, headwear, and promotional products while maintaining consistency with the Nomad Outdoor brand identity.